
For the conscious minds

Jewelry with purpose
Kindness isn’t soft. It is powerful.
We create thoughtfully designed, waterproof, sweatproof, hypoallergenic, non-tarnish jewelry for conscious minds. Our jewelry features everyday, timeless pieces with a twist of personality and edge.
Join our New Kindness Community that advocates for equality and sustainability.
Our Collections
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Selene – Statement Piece Collection
The Selene Collection is a celebration of bold expression and radiant beauty....
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Aurora – Timeless Elegance Collection
The Aurora Collection embodies the essence of timeless beauty and grace. Each...
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Kasia – Waves of Whispers Collection
The Kasia Collection captures the essence of oceanic beauty and serene movement....

Commitment to equality and sustainability
Inspired by the “kindness economy”, our brand is dedicated to fostering social progress through conscious business practices.

Designed for your comfort and durability
Our pieces are hypoallergenic, waterproof, sweatproof, and non-tarnish.

Each piece is crafted with care in our own studio, creating from high-quality, nickel-free 18K gold plated stainless steel and 925 silver/ sterling silver that resist tarnishing and corrosion.

Standing behind the craftsmanship of each piece we create
6-month warranty is offered with 30-day return policy.
Our Bestsellers
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2-Row Irregular 18K Gold Plated Ring
Regular price HK$339.00Regular priceUnit price / perHK$0.00Sale price HK$339.00 -
Thin Ribbon Row Ring
Regular price From HK$379.00Regular priceUnit price / perHK$0.00Sale price From HK$379.00 -
18K Gold Plated Double Teardrop Necklace
Regular price HK$329.00Regular priceUnit price / perHK$0.00Sale price HK$329.00 -
18K Gold Plated Herringbone Necklace
Regular price HK$399.00Regular priceUnit price / perHK$0.00Sale price HK$399.00 -
925 Silver Horseshoe Charm Necklace
Regular price HK$697.00Regular priceUnit price / perHK$0.00Sale price HK$697.00 -
18K Gold Plated Paperclip Chain Necklace
Regular price HK$339.00Regular priceUnit price / perHK$0.00Sale price HK$339.00 -
Ribbon Bow Earrings
Regular price From HK$409.00Regular priceUnit price / perHK$0.00Sale price From HK$409.00 -
Waves 18K Gold Plated C Hoop Earrings
Regular price HK$339.00Regular priceUnit price / perHK$0.00Sale price HK$339.00