Mission

At New Kindness, our mission is to create a vibrant community that celebrates empathy, equality, and authenticity. We are committed to nurturing empathy for both our planet and our community. Through eco-friendly, plastic-free, and multifunctional packaging that is fully recyclable, we promote sustainability in every aspect of our business. By crafting high-quality, waterproof, timeless pieces designed for all occasions, we aim to inspire a culture of mindful consumption.  

As an independent small business, we aspire to enhance equality by forging collaborations with organizations that share our values and advocate for women’s rights and equal treatment, and the rights of marginalised groups. By working together, we can make a meaningful difference in our communities and support one another in creating a fairer world.

Central to our mission is the empathy we extend towards our community and its members. We invite everyone to join us in this movement, fostering a spirit of transparency, honesty, and collaboration. Our commitment to aftercare and customer service is paramount; we offer a six-month warranty on all our products as part of our dedication to building lasting relationships. Through active listening and genuine engagement, we aim to cultivate a close connection with each individual, ensuring that together we continue to make meaningful contributions.